Brand identity is how a company, product or service is perceived by the consumers. It is what differentiates it from the competition and gives direction and purpose for the brand. This could also refer to the visual aspects that form part of the overall brand. This could also be the logo with the use of a mark or icon, or in legal terms, it is known as trademark.
If you are a startup company, how do you seek to establish your brand in the market? Here are some points to remember:
Offer excellent product/service. The consumers’ first-hand experience with the product/service you offer is critical to establish your identity firmly. Consumers will go for the brand that works for them.
Tap the right market. Know the age, lifestyle, and habits of your target market and gather feedback from them be it good or bad. Respond to their needs and tailor-fit your product according to their preferences.
Look for the right agency. Hiring the right agency will give your brand a better mileage through advertising, public relations, and other marketing support. Invest in media campaigns to keep your brand away from being smothered from other numerous competing brands.
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