Planning the Business Budget
Planning a budget for your business, whether a start up or an established enterprise, is critical to manage your finances as this will determine the success of the business and its growth in the future. Tim Berry, founder of Palo Alto Software, also a blogger and contributor to The Huffington Post explains that budget is ‘spending plans, sales and marketing plans linked to careful projections and resource allocations.’ Proper budgeting also helps you monitor your company’s performance, improve your financial decisions, avoid cash flow difficulties, and set objectives in the future.
By having a clear picture of your company’s finances and cash flow, you can also make strategies to invest in new opportunities for future projects. To create a budget, compare your cash on hand and projected income against your expenses (including emergencies) for a certain period of time, ideally monthly. This way, you are also able to determine the profitability of your business.
You could also make the necessary adjustments to target the items you can cut on costs and also those that need additional allocation to improve even better. It is recommended to make a spreadsheet that contains fixed expenses (like salaries of employees, rent, loan payments, etc), variable expenses (for utilities, supplies and the like) to help you make your targeted figure and budgeted expense for the total expenses. Include also your forecasted income from earnings and then getting the difference. This will help you to easily identify if your enterprise is profitable or not, and make you more agile and effective in coming up with a marketing and budgeting strategies to make your business stay afloat.
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